Dualiveries.
Christmas campaign | Year 1
THE 12 DAYS OF CHRISTMAS, DUA STYLE.
A GLOBAL CAMPAIGN DESIGNED TO SHOWCASE CREATIVITY AND DRIVE ENGAGEMENT WHILE GIVING BACK TO DUA'S FANS. THE PROJECT USES INTERACTIVE WEBSITE DESIGN, STOP-MOTION VIDEO CONTENT AND PACKAGING DESIGN TO REWARD FANS WITH HIGH-QUALITY CONTENT AND A CHRISTMAS COMPETITION DELIVERED WITH A PERSONAL FEEL. STARTING ON CHRISTMAS DAY AND FOR A DURATION OF 12 DAYS, FANS ARE INVITED TO DIGITALLY UNWRAP A GIFT EACH DAY AND ENTER THEIR DETAILS FOR A CHANCE TO WIN. AFTER THE COMPETITION ENDS, WINNERS ARE PICKED AT RANDOM AND SENT THEIR PRIZE IN BESPOKE DUALIVERIES-BRANDED PACKAGES. THE HANDCRAFTED CAMPAIGN GENERATED AN OUTSTANDING SOCIAL REACTION FROM FANS ALL OVER THE WORLD AND THE PRESENTS DELIVERED TO THE 169 LUCKY WINNERS TOOK THIS DIGITALLY-DRIVEN PROJECT INTO IRL-TERRITORY
Visual Approach for campaign
Design, video animation, assets
Topline Metrics77,882 Global Entries Overall
30,383 of these were unique entries
Over 10,000 tweets using #Dualiveries
Microsite for Warner Music
UX/UI design
Elements of Dualiveries for campaign
Print and packaging design, merch
Social Impact from campaign
Social implementation, UGC
Concept for campaign
Critical thinking, pitch
x Elle Plank
Artist ⸺ Dua LipaRecord Label ⸺ Warner Records UKCreative Director + Designer ⸺ Elle PlankDigital Director ⸺ Seb SimoneMarketing Manager ⸺ Alex BurfordGeneral Manager ⸺ Jen IvorySocial Media + Project Manager ⸺ Luna Cohen-Solal, Oliver MasseyWebsite Development + Build ⸺ Pretty Good DigitalProject Site Coordinator ⸺ Sean BellinghamLead Developer ⸺ Hannah HuckPhotographer ⸺ Hugh AllenCRM ⸺ Laurent Woker, Stair Bhamra