Comfit. Bendon Lingerie
Art Direction
Comfort. Fit. One word: Comfit.
The Creative - We capture that feeling with a simple benefits-based message with a twist. The product benefits are centre-stage but with an emotive and compelling impact.
The repetition, building freedom of movement, and striking imagery creates a warm, fun and iconic campaign. Warm and natural colours with a recurring curve motif. Fluidity and unified movement balances the curves of the product and the curves of our talent. The look, the feel, the movement, all designed to encapsulate the way the product feels on the body. It’s an expression of warm confidence and of women at ease with themselves. Comfit is for every women, every body type. Together, feeling their best.
Comfort. Fit. One word: Comfit.
Media & Activation - Launched in February 2023 with a comprehensive through-the-line media plan inside owned and paid channels, with a consistent look and messaging at every touchpoint. This campaign will lean in to the strong imagery and clever messaging to capture, connect and convert customers, where they are.
Video on Demand, You-Tube / Paid Social / Digital OOH / Billboards / High Impact online display / Email to engaged databases / Organic social and testimonial UGC / Canvas ads, to showcase range and show product details / Instore POS / Window decals / Visual merchandising / Digital screens / Influencer and media campaign / Instore activations
Conceptual working pages
All I Want. Bendon Lingerie
Art Direction
All I Want.
The Creative - Simple yet impactful "All I Want" is a concise and easily relatable phrase that instantly connects with the holiday season. Its simplicity helps us break through the clutter, capturing attention quickly and leaving a lasting impression. This theme evokes the warmth and intimacy of Christmas, tapping into the universal feelings of connection. It resonates with the emotions of both giving and receiving gifts, making it a perfect fit for our Christmas campaign. An emotionally resonant idea.
"All I Want" is a flexible theme that we can adapt across various campaign elements, from gift guides to community initiatives and creator content. It allows us to explore a range of concepts and emotions tied to the holiday season, creating a cohesive and engaging campaign and that can easily extend (Versatile Framework).
Our campaign centres on the concept of the perfect gift, represented by our beautiful lingerie products wrapped in elegant red bows. The models, adorned with these bows, symbolise the joy of being cherished and adored. This striking visual captures the essence of giving and receiving, inviting our customers to experience the same delight through our Christmas collection.
All I Want.
Media & Activation - Launched in November 2023 with a comprehensive through-the-line media plan inside owned and paid channels, with a consistent look and messaging at every touchpoint. This campaign will lean in to the powerful imagery and sharp messaging to capture, connect and convert customers, where they are.
Video on Demand, You-Tube / Paid Social / Digital OOH / Billboards / High Impact online display / Email to engaged databases / Organic social and testimonial UGC / Canvas ads, to showcase range and show product details / Instore POS / Window decals / Visual merchandising / Digital screens / Influencer and media campaign / Instore activations
Conceptual working pages
Unlock Your New Season. Bendon Lingerie
Art Direction
The Creative - Summer Heat.
Welcome to 'Summer Heat', a Pleasure State campaign that's all about the vibrant, the vivacious, and the whimsically wild. The visuals champion the celebration of radical self-love, taking an unorthodox approach to fashion that embraces contrasts and satisfies the appetite for boldness & beauty.
The concept of a Parisian balcony allows the audience to dive into our spontaneous amalgamation of a fluid and theatrical experience that transports us to a world of luxury romance. The set design was a substantial project with many challenges and hurdles but the final result allowed us to create a campaign that was different but with a strong nod to brand heritage and opulence.
The imagery is lit up with unexpected, unapologetic splashes of colour. The Summer Heat campaign is where extravagance meets ease. With this new season, we invited our customers on a journey of discovery, self-expression, and empowerment. With striking photography and video to explore the beautiful symphony of lingerie designs that define not just the brand, but the season itself.
Unlock Your New Season.
Media & Activation - Launched in July 2023 for new season styles dropping, a through-the-line media plan and paid channels, with a consistent look and feel at every touchpoint. This campaign leaned in to the powerful imagery to capture, connect and convert customers, online and in retail.
Video on Demand, You-Tube / Paid Social / Digital OOH / High Impact online display / Email to engaged databases / Organic social and testimonial UGC / Canvas ads, to showcase range and show product details / Instore POS / Window decals / Visual merchandising / Digital screens / Influencer and media campaign / Instore activations
Conceptual working pages
Boxing Day. Bendon Lingerie
Art Direction
“Let’s just use boxes...”
All You’re Dreaming Of. Liam Gallagher
Video animation
Lyric Videos. Warner Music
Video animation