As an Art Director with a focus on digital, editorial and commercial projects, I always hold on to the persistent urge to tell a good story. And over the course of 15 years, I've been fortunate enough to do that with big and small agencies alike, to independent boutique agencies, startups and in-house as Art Director for leading brands and people. 

Passionate about directing photography and video onset and making a vision come to life. Hand picking the team of other professionals highly skilled in their craft namely photographers, videographers, colourists, graders, producers and talent to produce well crafted, fresh and contemporary outputs and campaigns. In my years as a creative I've spearheaded cut through thinking and ideas and integrated advertising campaigns across emerging channels, TV, print, digital & social as well as leading re-branding and design efforts for corporate identity systems. In working directly with clients, I seek to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals.