Treatment. Concept and creative treatment for Royal Blood's latest album title and artwork reveal, 'How Did We Get So Dark".


Treatment concept + script and mood boards

'Darkroom in use', a video treatment for Royal Blood's new album campaign... Following on from the initital Art Direction for the return of the duo, this idea formulated for both the album title and artwork reveal. This treatment deck was presented to the band and management, to be a part of the communications plan to break the three year silence of Royal Blood.

Artist: Royal Blood
Record Label: Warner Records UK
Creative: Elle Plank
Digital Director:  Seb Simone
Marketing Manager: Alex Burford
General Manager: Jen Ivory
Social Media + Project Manager: Oliver Massey