Work — elleplank.

Bendon Lingerie | Art direction

All I Want.

The creative.

Simple yet impactful "All I Want" is a concise and easily relatable phrase that instantly connects with the holiday season. Its simplicity helps us break through the clutter, capturing attention quickly and leaving a lasting impression. This theme evokes the warmth and intimacy of Christmas, tapping into the universal feelings of connection. It resonates with the emotions of both giving and receiving gifts, making it a perfect fit for our Christmas campaign. An emotionally resonant idea.

"All I Want" is a flexible theme that we can adapt across various campaign elements, from gift guides to community initiatives and creator content. It allows us to explore a range of concepts and emotions tied to the holiday season, creating a cohesive and engaging campaign and that can easily extend (Versatile Framework).

Our campaign centres on the concept of the perfect gift, represented by our beautiful lingerie products wrapped in elegant red bows. The models, adorned with these bows, symbolise the joy of being cherished and adored. This striking visual captures the essence of giving and receiving, inviting our customers to experience the same delight through our Christmas collection.

Media & activation

Launched in November 2023 with a comprehensive through-the-line media plan inside owned and paid channels, with a consistent look and messaging at every touchpoint. This campaign will lean in to the powerful imagery and sharp messaging to capture, connect and convert customers, where they are.